Rooted in Black Creativity, Culture, and Ownership
Our Story and Mission
Chicago’s Juneteenth Cultural Experience
ROOTED was born out of frustration, vision, and refusal.
It came from seeing too many talented Black creatives, entrepreneurs, designers, and cultural voices overlooked, underfunded, unsupported, or expected to keep showing up without real visibility, ownership, or economic return. Too often, the culture gets celebrated while the people creating it are left fighting for access, recognition, and opportunity.
ROOTED was created to challenge that.
What began as an event idea grew into something much bigger: a cultural platform designed to center Black creativity, Black business, Black expression, and Black economic circulation in a way that feels elevated, intentional, and unforgettable.
This is not about creating another moment just for people to attend. It is about building a space where designers can be seen, vendors can sell, talent can grow, media can capture meaningful stories, and the community can experience Black excellence in an environment that reflects its real value.
ROOTED exists because freedom means more than being included. It means building our own rooms, creating our own opportunities, and making sure the people connected to the vision grow with it.
At its heart, ROOTED is about ownership, visibility, collaboration, and circulation.
Not just attention.
Not just applause.
Not just aesthetics.
Real opportunity.
Real platform.
Real cultural investment.
This is the beginning of something designed to last.
Our Mission
ROOTED exists to create an elevated cultural platform that celebrates Black creativity, entrepreneurship, and cultural storytelling while building real economic opportunity within the community.
Our mission is to bring together fashion, commerce, media, talent, and community in one intentional experience where visibility leads to opportunity, collaboration leads to growth, and culture is not just showcased — it is supported.
We are building ROOTED to:
Create meaningful visibility for Black designers, entrepreneurs, and creators
Support revenue-generating opportunities for vendors and participants
Center Black culture in a premium, high-energy, community-driven environment
Build long-term infrastructure that grows beyond a single event
Reinvest into future creatives through initiatives like the Youth Creator Grant
ROOTED is guided by one core belief:
Everybody Eats. Everybody Elevates. Everybody Expands.
That is more than a tagline. It is the standard.
It means nobody should participate without the possibility of opportunity.
Nobody should contribute without visibility.
Nobody should help build something and walk away empty.
ROOTED is committed to building experiences that do more than entertain. We are building a cultural institution rooted in purpose, powered by community, and designed for long-term impact.
What We Believe
We believe freedom without ownership is incomplete.
We believe culture deserves infrastructure.
We believe Black creativity deserves more than admiration — it deserves investment.
We believe the people who shape the culture should have spaces that reflect their brilliance, their ambition, and their value.
And we believe ROOTED can become part of that future in Chicago and beyond.
Meet the Team
The Leadership Behind ROOTED
ROOTED operates through a multi-entity leadership structure designed to bring together creative vision, operational discipline, cultural positioning, and community alignment.
Produced by Melanated by Piinkii Promiis LLC and publicly presented by Divinely Melanated, ROOTED is being built as a cultural production property with the structure to support not only a powerful launch, but long-term growth. At its core is a leadership team committed to building something that is intentional, scalable, and rooted in real community value.
Adrianna “Piinkii Promiis” Seabourne
Founder | Executive Producer | Creative Director
Adrianna “Piinkii Promiis” Seabourne is the founder of ROOTED and the owner of Melanated by Piinkii Promiis LLC, the lead operating entity behind the platform.
She leads the vision, creative direction, concept development, sponsor positioning, partner recruitment, and executive decision-making behind ROOTED. From narrative building to brand architecture to long-term expansion strategy, Adrianna is responsible for shaping the experience and driving the larger mission forward.
ROOTED is an extension of her commitment to building spaces where Black creativity is not just celebrated, but structurally supported, professionally positioned, and connected to real economic opportunity. All legal production, financial administration, contracts, and operating oversight for ROOTED are managed through her company.
Lisa Artis
Founding Partner | Infrastructure Director
Lisa Artis serves as ROOTED’s Founding Partner and Infrastructure Director.
Her role centers on operational structure, backend coordination, organizational continuity, partnership support, and the foundational infrastructure that helps ROOTED move from concept to execution. Lisa plays a critical role in helping stabilize the platform from the inside out, ensuring the work is supported not just creatively, but structurally.
While ROOTED is driven by bold vision and cultural intention, Lisa’s leadership helps ensure that vision is grounded, organized, and built with the kind of support required for long-term sustainability.
Divinely Melanated
Presenting Cultural Brand Partner
Divinely Melanated serves as the presenting cultural brand partner for ROOTED.
Its role within the platform is centered on public-facing brand alignment, cultural positioning, audience resonance, and brand presentation. Divinely Melanated helps shape the way ROOTED is seen, felt, and understood by the public, strengthening the cultural identity and emotional presence of the experience.
Within the ROOTED ecosystem, Divinely Melanated represents the brand-facing layer of the platform, helping connect mission, style, visibility, and cultural power.
Top Flight Defense Inc.
Strategic Community Partner
Top Flight Defense Inc. serves as a strategic community partner within the ROOTED ecosystem.
Its role is rooted in mission alignment, community credibility, outreach support, and partnership bridge-building. This alignment strengthens ROOTED’s community-facing foundation and reinforces the platform’s commitment to building with purpose, not just presentation.
The Team Behind the Experience
ROOTED also includes creative, production, and experience partners who help bring the platform to life.
SHOTXSANTOS serves as ROOTED’s official creative director and media partner, leading photography, video production, branded visuals, recap content, interviews, and media storytelling.
DJ Roc “The Crack Capone” serves as ROOTED’s official DJ, curating the atmosphere, sound, and energy across the experience.
Additional production staff, hospitality support, volunteers, and contracted team members will support execution as ROOTED continues to build.
Built to Last
ROOTED is being built with intention, accountability, and long-term vision. This is not just a collection of names attached to an event. It is a leadership structure designed to support a cultural property with real staying power.
Together, the team behind ROOTED is building a platform where culture, visibility, community, and opportunity can grow in the same direction.